FUSION FITNESS
正弘瓴筑


Size : 385㎡
Year : 2023
Location：中国深圳



FUSION FITNESS热炼健身新店，坐落于深圳湾超级总部基地的中央活力枢纽——睿印RAIL IN，一个具有多元化强社交属性的购物商场。

SALONE DEL SALON｜得德设计不仅限于对空间视觉的构思，将目光聚焦于品牌记忆点、空间辨识度和用户体验感的探讨上。
立足于“健身是一种技能学习，终身受益”的品牌理念，为湾区新贵打造一个精致时尚、不失温暖的新式健身场所。

FUSION FITNESS opened a new gym in RAIL IN, a diversified commercial complex that emphasizes socializing connections and a vitality hub in the Shenzhen Bay Super Headquarters Base.

For this project, SALONE DEL SALON went beyond visual aspects, but more focused on creating an impressive brand image, a distinctive space identity and an optimized user experience.
In line with the Fusion Fitness’s brand philosophy – “Physical exercise is an activity of the skill which brings welfare to lives”,
SALONE DEL SALON crafted a one-of-a-kind fitness destination for emerging elites in the city, which is refined fashionable, and warm.