FUSION FITNESS
熱煉健身
Size : 385㎡
Year : 2023
Location：中国深圳
熱煉健身
Size : 385㎡
Year : 2023
Location：中国深圳
FUSION FITNESS热炼健身新店，坐落于深圳湾超级总部基地的中央活力枢纽——睿印RAIL IN，一个具有多元化强社交属性的购物商场。
SALONE DEL SALON｜得德设计不仅限于对空间视觉的构思，将目光聚焦于品牌记忆点、空间辨识度和用户体验感的探讨上。
立足于“健身是一种技能学习，终身受益”的品牌理念，为湾区新贵打造一个精致时尚、不失温暖的新式健身场所。
FUSION FITNESS opened a new gym in RAIL IN, a diversified commercial complex that emphasizes socializing connections and a vitality hub in the Shenzhen Bay Super Headquarters Base.
For this project, SALONE DEL SALON went beyond visual aspects, but more focused on creating an impressive brand image, a distinctive space identity and an optimized user experience.
In line with the Fusion Fitness’s brand philosophy – “Physical exercise is an activity of the skill which brings welfare to lives”,
SALONE DEL SALON crafted a one-of-a-kind fitness destination for emerging elites in the city, which is refined fashionable, and warm.
护墙板饰面经过模数尺寸的比例分配，再借金属线条与木皮材质交织的形式呈现船的“售票处”——前台接待处，制造出木质帆船的经典复古，营造沉稳自在、又活力丰盈的开场白。面向前台接待处，取材于帆船结构的“帆柱”和“桅杆”顺势包裹为原创装置卡座，为等待登船的人们提供片刻休息之处，也为整个空间注入设计的巧思。
The curved exterior facade is elegant and unique, just like a sailboat drifting along the shore, ready to set sail. The posters that demonstrate the power of the brand and the flowing facade offer an unobstructed view, and meanwhile enclose a new space realm for Fusion Fitness.
The front desk area is conceived as the “ticket counter” of the “ark”. With well-proportioned wainscoting and integration of metallic lines and wooden textures, this area reproduces the retro, classic image of a wooden boat, and sets a sedate, unrestrained and dynamic tone in the front zone of the gym. Facing the front desk area is an original seating installation inspired by the masts of sailboats, providing a resting area for people waiting to board the “ship” and enriching the space with its subtle designs.
项目信息 INFO
项目名称 Project Name：FUSION FITNESS热炼健身 深圳湾睿印店
项目地点 Address：中国 深圳
设计单位 Design Firm：SALONE DEL SALON ｜得德设计
设计团队 Design Team： 沙龙 、郑纬邦、宋子午
施工单位 Construction Firm：容茂 ROOM
完工时间 Competed Date：2023年7月
室内面积 Area：385㎡
项目摄影 Photography：肖恩 sean